Monday, November 16, 2009
Can Shoptimism Save the Economy?
With the economy being in such dire straits lately, many consumers have been putting boundaries into full use. Although exhibiting responsibility is the best choice for these times (401Ks, savings accounts, C.D.s, etc.), we all feel the itch to shop and buy those things, giving us the extra breath of fresh air when the bag crosses over the counter.
Shoptimism is defined as “where there’s a will to shop, there’s a way to shop”. According to a recent ABC News report, consumers find this state of euphoria when purchasing such items which transform, unite and relax. Noted examples included hair dye, American Girl Dolls and iPods. Obviously these items do not fit everyone’s fancy specifically. But, items giving consumers the chance to transform their appearance, unite with others sharing similar interests or escape from the pressures of the world are the prime examples of “shoptimism”.
What gets you to the point of “shoptimism”? I know a good shoe or new jeans are always at the top of a fashionista’s list. Video games or other electronics can do it for most guys. Share yours with B.A.F.F.L.E.D.!