As Americans, we are all easily bit by the entrepreneurial spirit. After all, this is the “land of opportunity”. Well, there are some important keys to getting your business started, especially when it comes to protecting your brand and controlling distribution of your goods.
Below are the 3 means of protection for intellectual property (creations of the mind). Now, maybe your business is not one of creative arts or technical production, but there are still some protective measures to take in this media-dependent society, with time lapses of sharing info getting shorter.
Check out these protective measures to get you started and keep you going!
Copyrightable materials - an “original work of authorship” which contains a small portion of creativity
--Copyright holder has the exclusive right to do certain things with the work:
- Public performance
- Derivative works
- Digital-audio Transmission
Copyrights are regulated through the United States Copyright Office
Trademarks and Patents are regulated through the United States Patent and Trademark Office
Trademarks have an indefinite duration of protection
- Used to protect the products in the market as well as their producers
- Used to prevent confusion and misappropriation
- Regulation exists at the federal and state level
- State Unfair Competition Laws
- Federal Lanham Act
Patents create competitive advantage
--Can be licensed
--Grant of property rights to exclude others
Types of Patents
- For any process, machine, article of manufacture or composition of matter
- For the visual ornamental characteristics embodied in, or applied to, an article of manufacture
Think about the type of business or ideas you have. Would one of these protections help your market advantage??