Friday, August 19, 2011

B.A.F.F.L.E.D. Fashion Fix

The First Shopping Festival in the Nation to Debut on One of the Great Avenues of the World

August 26 - September 8, 2011



The Magnificent Mile is pleased to debut the first shopping festival of its kind in the nation this summer. In-Fashion: The Magnificent Mile Shopping Festival presented by MasterCard® will take place August 26 – September 8, 2011, and will feature exclusive events, designer and celebrity appearances, trunk shows, exciting entertainment and more. The shopping extravaganza kicks off Friday, August 26 with an interactive celebrity event featuring renowned stylist and television star, Carson Kressley, and concludes September 8 with Chicago’s version of Fashion’s Night Out.

In-Fashion reinforces The Magnificent Mile’s reputation as a shopping mecca with large-scale celebrations and district-wide, in-store promotions. The event cuts across five primary categories of fashion and beauty, lifestyle, culinary, technology and culture. In-Fashion: The Magnificent Mile Shopping Festival presented by MasterCard® will create excitement and motivate visitors as it brings together a roster of too-good-to-resist incentives and experiences.


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