Monday, January 25, 2016

B.A.F.F.L.E.D. Fashion Law

Same Shirt, Different Name--Zara Sued (Again) for Copying--

Zara was just sued by the socially-conscious brand, Reformation for infringing on their model-moniker-bearing sweatshirt design.  Reformation previously sold a plain grey sweatshirt with model Cindy Crawford's name across the chest.  Zara is now selling a similarly styled shirt--but bearing the model Elle Macpherson's name.  

Zara still has the shirt up for sale on their site, though a cease and desist letter has to be in transit as we speak.  There are clearly some trademark and even publicity rights issues on hand here as well.  Who knows if Elle approved of the shirt.  Reformation actually got permission from Cindy Crawford for the sweatshirt bearing her name.  She posed for promos.

This will be interesting...yet familiar territory for Zara.  They've been sued in the past for copying, namely by Christian Louboutin.  Tom Ford has expressed frustration in being copied by Zara--Dior, Celine, and Kenzo have been aggravated as well.  

Here they go again.


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