NBA Takes Style to the Next Level--
Coming to a Barneys New York near you, Greg Chait of The Elder Statesman will be launching an NBA-themed luxury line, just in time for the weather to chill. On , luxury enthusiasts will be able to rock their favorite NBA team--wrapped in cashmere.
In addition to Barneys, the collection will also be available online, and at select retail outlets. Both men and women's options will be introduced for prices ranging from $420-$1560. After the initial launch, The Elder Statesman will debut new items for Christmas (when players usually wear commemorative jerseys), the 2017 NBA All-Star Game, and at the start of the playoffs.
The league is pretty excited about this partnership, as they continue to take the league to the next level. “We are excited to be working with a brand like the Elder Statesman to offer such unique, premium products to our fans,” says Lisa Piken Koper, the NBA’s vice president of global partnerships. “The NBA and fashion naturally cross over, and this line is a great expression of that overlap.”
Recent trends have included players becoming more conscious of their fashion choices. Players like Jimmy Butler and Russell Westbrook have partnerships with fashion brands (Bonobos and Byredo respectively), and many other players work with designers regularly to help with their game arrival or sideline looks. All-Star Weekend has actually become quite the fashion show, itself.
Similar to the heavy hand fashion played in the Summer 2016 Olympics, sports is definitely taking an influential role in fashion.
Can't wait for more.