Monday, October 9, 2017

B.A.F.F.L.E.D. Fashion Law

France Continues Lead in Positive Body Imaging--

In late 2015, France took a stand against negative body images continuing to rule the fashion industry. The nation began requiring fashion models to provide a doctor's approval, certifying they were healthy enough to walk the runway. As a cornerstone in the age old fashion industry, France's moves are always seen with deference.  The U.S. has made attempts to address child labor laws, but are still working on achieving something similar for adults.  The American Journal of Public Health praised what France did in '15.  


This time, France is requiring publishers and photographers to include a warning label, "Photographie Retouchee'", on any picture with retouched or photoshopped models. Major fines will be assessed if the warning is not included.  The hook is to warn consumers when they are seeing an image of a model altered to look skinnier than they actually are---further "skinny praising", less natural body praising in general.  

The law was first filed in 2009, but hasn't come to fruition until now.  Over the years, there's been praise and opposition for it.  Some see it as necessary to reversing the many years of trends in skinny overruling all other sizes.  Others see it as unnecessary--"we know ads are made to sell dreams and make-believe".  

How do you think this will work?  Is it necessary?  Should other countries require it, too?


This photo shows a body chain made by B.A.F.F.L.E.D. fave, Ready to Stare - a body positive brand.  



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