Thursday, October 4, 2018

B.A.F.F.L.E.D. Spotlights

Black Girl Sunscreen!

No matter the season, no matter the location, sunscreen is essential for all skin types.  Black Girl Sunscreen has changed the game, creating a sunscreen suitable for melanin-popping skin, with no ashy residue, and healthy ingredients, too!

We got to chat with the creator of Black Girl Sunscreen, Shontay Lunday, to hear more about the brand.

Check it out!

How did  you get started  in beauty and skincare?      
It was never my intention to be in the beauty or skincare industry; I just saw a problem that needed to be solved.

What did  you find to  be missing from  the industry that  you saw fit to add?  
The problem for me was that big brand sunscreens leave a chalky white residue. These brands just weren’t checking for women of color. It was more about protecting skin, so it didn’t matter if the sunscreen made you look good or feel good.

What makes  Black Girl Sunscreen  extra special? Why this  name?
Black Girl Sunscreen was developed for women of color with natural ingredients that are appropriate for our skin complexion. We have eliminated the tell-tale white residue, all fragrances, parabens and all things that are toxic to the environment such as oxybenzone. The last thing you want is to be ashy, period.
I created BGS because I am my own customer. The name is intentional because I want other women of color to know that this product is for them.   
What was  your greatest  challenge in launching  Black Girl Sunscreen? Are  there any challenges  that just won't  go away?
The biggest challenge for us has been dispelling the myth that people of color don’t need to wear sunscreen. This misconception may come from the upbringing of people of color (i.e. home remedies, old school mentality) as well as advertising and public awareness campaigns being geared towards fair-skinned individuals. However, people of color are at risk of getting damage to the skin despite the presence of melanin. Research shows African Americans have the highest rate of mortality in the U.S. population after receiving a melanoma diagnosis. These statistics can’t be ignored. Yes, “black doesn’t crack” but it needs to be protected.   
What's  next for  Black Girl  Sunscreen?
We started BGS with the goal of eliminating white residue but now we’re onto bigger things; we’re creating a legacy and shifting mindsets. Our mission is to create awareness globally around skin cancer, melanoma and sunburn. Black Girl Sunscreen will influence future generations to be skin conscious and dispel stereotypes related to people of color and sun protection.

What's  something  you would tell  growing brands to  help them on their  way?
Follow your passion. You have to get out there and do it, because no one else will do it for you!

To learn more, visit and follow with the @BlackGirlSunscreen handle on Instagram, Facebook, Twitter, and YouTube.

*Also, check out our Instagram Giveaway Collaboration starting tomorrow, 10/5!

B.A.F.F.L.E.D. Purple

October is Domestic Violence Awareness Month--

With 31 days in this month, there's plenty of room to continue sparking awareness about important causes.  October is Domestic Violence Awareness Month. With awareness growing through the #MeToo movement, information about domestic violence is important, so we all can continue pushing forward toward a remedy.  Domestic violence and harassment of any sort are all related in the poor treatment of those around us--personally or professionally.  

You've seen some of these facts before, but they are always relevant.

Domestic violence is unfortunately more common than we realize, and actually spurred by other issues being dealt with, mostly with the abusers.  To address this problem, we must educate and spread the word. 

Domestic Violence Awareness Month (DVAM) spurred from the "Day of Unity" in October 1981, by the National Coalition Against Domestic Violence. The vision was to connect advocates across the country, working to end violence against women and their children. Like many other causes, such a short time to promote awareness was not long enough, so all of October is now dedicated to this cause.

Here's what you should know:

1. Domestic violence sees no race, color, ethnic background, or economic status.  It affects people in all walks of life.  Men are also impacted, not just women and children.  It's also more than just physical abuse.  Emotional abuse counts, too.  

2. Domestic violence is cyclical.  Although many who are abused feel pain and resent their abusers, they often go on to repeat the behavior.  For children, it is often the only way they know.  Without education and therapy to deal with the circumstance, the problem can perpetuate.

3. Due to lack of resources, the number of survivors to whom local Coalitions Against Domestic Violence (CADV) have provided shelter has decreased by 20%, while the number of victims turned away has increased by 16% over the last four years.  In the last year alone CADVs saw a drastic 12% drop in the number survivors who obtained safe, emergency shelter. Despite this fact, survivors and their children received over 522,000 hours of service last year alone. 

4. Help is available at all times.  Victims, and even offenders who know they need help, may not know where to turn.  To get things rolling, anyone can call the National Domestic Violence Helpline at 1-800-799-SAFE.  

5.  Safety Plans help.  The hotline is an amazing tool, but creating safety plans takes things a step further.  The plan will help victims route their escape from pain and chart their journey to a better life.  Plans can include starting a separate savings account, thinking of exit routes from the home, avoiding arguments where weapons are readily accessible, i.e. the kitchen, and having someone available at all times to pick you up or be home when you need them.  For more ideas, click here.

6. There's always a hope for change.  No matter how tough the situation appears; for you or someone you're witnessing, various outlets are available to stop the cycle and give families strength. 

We all have to take on a role in resolutions for domestic violence--speaking out, educating, encouraging others to do the same, and seeking help where necessary.  

*If you are experiencing or sensing signs---say or do something.  Don't wait. With so many tough circumstances to face these days, violence among loved ones is never one we need.  Let's turn touch domestic spaces into haves for love, support and encouragement.  

***Don't forget about our colors campaign this month!


Share your pics on Twitter, InstagramPinterest, and Facebook with the hashtags!

Wednesday, October 3, 2018

B.A.F.F.L.E.D. Pink

Essential Knowledge About Breast Cancer Awareness--

As you know, October is Breast Cancer Awareness Month.  Despite the month having 31 days, this is something we must be aware of all year long.  

As we've shared before, there are some essentials about the condition, and what we can all do to fight it.  

*  Breast cancer is a disease in which malignant (cancer) cells form in the tissues of the breast. It affects millions of women, and thankfully gets the needed attention to fight its surge.  

*  Regular doctor visits and mammograms for women over the age of 40 are critical in breast health.  If you are at risk for breast cancer, because of a history of the condition in your family, you should have mammograms sooner for early detection.  Many insurance companies have improved coverage for breast health, and social service centers are helping out as well.  Check our local area for more.  

Real Talk With Felicia is a major player in the fight against breast cancer through their fundraising arm, Purposed for Pink.  Purposed For Pink raises money for breast cancer research in conjunction with the Susan G. Komen efforts for combating this crippling condition. 

4. We are continuing our annual fashion for a cause campaign this month, raising awareness through our style on Wednesdays.  Share your pics on Twitter, Instagram, Pinterest, and Facebook with the hashtags!


Each year it is estimated that nearly 200,000 women will be diagnosed with breast cancer and more than 40,000 will die.  We must get these numbers lower.  Breast cancer impacts us all. Approximately 1,700 men ill also be diagnosed with breast cancer and 450 will die each year.  This isn't just about the ladies, gents.  

You can learn more about breast and ovarian cancer awareness, risk factors and reduction tactics from Bright Pink.  This organization is always doing amazing things across the country to spread awareness and share info on early detection--all year long.  Check them out and get involved!

Join in the fight.

Thursday, August 30, 2018

B.A.F.F.L.E.D. Fashion Law

Will Chinese Tariffs Further Fuel Fakes?

If you've been watching national news lately, you know the president is pushing for tariffs on items imported from China.  This has a major impact on local and state governments in America, who rely on Chinese companies for some of their infrastructure items like railcars, for example.  Certainly we support domestic jobs and manufacturing, but the reality is, much has moved overseas.  These are the cards dealt.

Imposing these tariffs could really hit closer to home--literally, if clothing and beauty items are swept into the list.  The likelihood is there.  Not only would items like synthetic and human hair be included, but lipstick, shampoos, and other essentials.  Consumers will really flock to small business if that becomes the case (which we support!).  The tariffs could also have an impact on the creative industry, in further flourishing the counterfeit market.  Like the now-shifting market in Iran, the love for high fashion, but barriers to enter the market can call for desperate measures.  

Counterfeit luxury items are sold openly in Iran.  It's almost a market necessity, as the global economy was long cut off because of international sanctions.  Importers have struggled to bring good into the country.  Consumers haven't let their wants struggle.  Neither have knockoff merchants.  As many sanctions have been relaxed over the last couple years, the market is sliding toward change, but not easily. Despite super conservative leadership in Iran, counterfeiters found ways to get consumers what they wanted--even if it meant taking on detested Western ways of loving luxury.  

The proposed Chinese tariffs in America could make for a similar situation.  Sure, there's already a counterfeit market here, and it's unlikely there won't always be one.  But, if brands are cut off in such a way to create burdens consumers aren't used to, counterfeiters will definitely find a way to meet demand--whatever it takes. When it comes to counterfeits in the health and beauty industry, it's more than just bags with questionable logos.  Formulas and chemical compounds are at stake.  Health is a whole different ballgame.  

As hearings continue on this issue in D.C., it is worth keeping an eye on.  Will counterfeits be king?

Wednesday, August 29, 2018

B.A.F.F.L.E.D. Celebrates

Michael Jackson!

Happy Birthday to the King of Pop!

It's no secret Michael is our favorite around here.  Today we celebrate MJ for his iconic status as a humanitarian and legendary musical genius.  For many of us, Michael's work was the soundtrack to our lives.  Here are some of our favorite classics.  Jam in your office a bit today. 

We'll never forget you Michael.



Remember the Time


Man in the Mirror

I Want You Back

Rock With You

Working Day and Night  

Billie Jean


You Rock My World

I Like (The Way You Love Me)

I'll Be There  


Wanna Be Startin' Somethin'  

The Way You Make Me Feel

Smooth Criminal  

Love Never Felt So Good

Monday, July 9, 2018

B.A.F.F.L.E.D. Spotlights

Perspectives Yoga Wear!

A few weeks ago, I was excited to participate in 90s Hip hop and RnB yoga with New Yoga State of Mind.  Afterward, I realized my leggings weren't going to cut it for this type of workout.  After all, I was going to yoga a few more times with friends, and just wanted something better to wear.  So, I started searching my phone for yoga brands, and came across Perspectives Yoga Wear.  

I was not only taken by the cute (and symmetrical, because I'm nerdy like that) designs, but the quality and variety.  I made an order right away.  Not only did I receive some cute new yoga pants for my next class--both which served me well--but I also experienced great customer service.  With a personal thank you note and quick shipping, and I had to learn more.  I reached out to Jemea, creator and owner of Perspectives, and she agreed to help me get you guys to learn a bit more about Perspectives, too. This post was a no-brainer.  Her words are untouched, and beyond inspirational.  

Here's what...  

1.     How did you get started in fashion? Were you ever in a completely different field?
 I started as a child, I was sewing doll clothes at 4 or 5 years old. That passion for fashion and design never left. I got my Associates in Fashion Merchandising and my BA in Graphic Design and Digital Imaging.

2.     What sparked your interest in yoga?
In high school I was really into fitness because my older brother was a weightlifter. I sampled a gym class in like 1998 and thought it was a pretty cool way to stretch before and after my workouts. I started watching yoga videos on VHS tapes, haha, I’m showing my age…clearly way before YouTube. I didn’t get serious until I got into the intense corporate world had a serious abdominal surgery and couldn’t get back to the gym. In 2014 I reconnected with yoga because it was enough low impact for me but intense that I still felt the improvements in my body. Loved it from that point on… 

3.     What do you see as Perspectives' impact on the fashion industry?
First to show that you can be yourself in fashion, I think that’s really the goal of every major designer that has had a breakthrough. They had a perspective and they said other people will get it. 
I also wanted to make women with curves as well as women of my culture as an African American woman and those of minority races feel that they could be welcomed into what the US has previously narrowed into a small demographic of elite suburban women. My plan is always to make my fashion accessible, stop the excuses like ‘I have nothing to wear’, ‘it’s not made for me’ or ‘I don’t fit in’ from preventing you from getting into better health.
I also have a personal dream of attending NY Fashion Week, like since I was in high school I’ve wanted to go. Now I actually want to be an anchor designer in one of the shows. I think I’ll shoot for that, why not?

4.     As a fashion law blog, we have to ask, what are some legal issues or challenges you have faced in the fashion industry, if any?
 I have not had any thankfully. I was careful to use only my artwork and my patterns to create my brand, from logo to product to my workbook. I’m grateful to have really great clients, retailers, vendors and manufacturers that provide the services that we agree upon. I do get everything in writing or on contract so there is no confusion for either party. It’s just something I want to avoid ever coming up. If services, or what have you, are clear from the start everyone can just do their best to continue delivering great products! 

5.     How do you work to protect your brand, especially with social media sometimes being just as much of a negative in doing so?  
 That’s a great question! I have to say I’m just happy I’m in the yoga niche market. I think there is a small level of sensitivity there just by the nature of the craft. I’ve gotten a few odd DMs but I always take my time responding. I will not respond in anger or reaction because I do not actually know the perspective of the person writing…again the brand is all about respecting perspectives and I hold true to that, even online. Sometimes after a couple of days, I’ll read the same message and see a different angle.
You will always find that negative social energy if that’s what you’re looking for. But I make a point to look for the positive side of it, and sometimes just completely back away. I think social media breaks are super healthy, I take about a month or two off, at least twice a year.

6.     What sets your brand apart from the others?
 I designed a line that has a reasonable price point while still offering quality activewear. Sports bras, capris and leggings retail from $29 to $49. The prints are a break from the norm with vivid colors that reminded me of traditional African fabrics that I really love and intermingle a style of malas with energetic geometric prints of my own artwork. I have ranged the sizes to fit XS to 3XL to include women of all shapes and curves.
Now I’m experimenting with bringing a few more designers onto the website because I saw a request for more on the website.

7.     What do you feel the yoga community needs most? What does the fashion industry need most? What do you plan to do to help achieve those needs?
 The yoga community needs to simply keep growing. I don’t mean grow to become even more mainstream, but grow to become unique and important to more practitioners. Yoga will resonate in different ways for everyone but the mental and physical benefits cannot be ignored. I’m not sure what else the fashion industry needs, I know I needed brighter, louder leggings and a better size range, so I made them. 

8.     How did you choose the name "Perspectives"?
I had a meeting a first meet with my now Business Coach, Katherine Gonzalez (@katherinealexiss) and I was just getting out of a relationship where we had planned to open a yoga studio. I was the administrative type and he was the yoga instructor. I had saved up the money and didn’t know what to do with the 12-page business plan I had written. She helped me see the good in what I was doing and the positive attributes I could still offer being a team of one. She reminded me of my passion for design and fashion and said ‘scrap the business plan, do what you love’. I was sitting there crying at the end of this hour and a half meeting with a stranger, I was like ‘you gave me such a whole new perspective’. I knew that was the name right then. She had reminded me of the respect I had missed giving myself for a while. That night I started playing with a logo design and saw that Perspectives is spelled with RSPECT. The rest was history.

9.     What are your favorite ways to promote Perspectives? 
I’ve tried a many methods over the years, from Facebook, magazines, Instagram, blog writers like The Root and smaller bloggers, Miami farmer’s markets, local trade shows, Pop Up shops. My favorite is and always will be the in house yoga studio events. I get to see who is wearing my clothing, know their name, see their face, give them a hug and say thanks for believing in my brand!

10.    What is your favorite yoga pose?  Why?  Is yoga your go-to self care weapon?
Pigeon pose. The stretch in the legs, it’s not always perfect. It changes depending on my body that day, but there is a very calming humility in this pose, I love it, I feel grounded when I’m there. Yoga is definitely a part of self-care in the asana aspect. I’ve found that SLEEP is the ultimate weapon followed by meditation. If my body and mind are tired I must have rest, the strength that I get from a good nap and even 10 minutes of meditation are worth a 60 minute yoga session. I think it’s because at the end of it yoga is all of those things, the physical practice is just one angle of yoga.

11.    What's next for the Perspectives brand?
I guess just keep watching. I have many ideas, but it’s never what I planned, it’s what it’s meant to be…

12.  What should people know about Perspectives?
The brand is still growing, it’s still new, just turned 3 years old this past February 12th. The growing pains are there and it is difficult to be a team of one. I think because of the work I’ve done people assume that there’s a whole team, but it’s just me. I would love to take it to a new level with the right people and partners involved.

13.  What advice would you give to aspiring designers in niche markets?
1.    Don’t give up. 
2.    No need to fear change.
3.    The purpose is to learn and grow, not to be perfect.
4.     It’s okay to design outside of your comfort zone, you may find a new niche, a better product or a great new demographic base.

We can't wait to see what's next for Perspectives.  In the meantime, we'll be following on social media and ordering these cute, comfy, peace-giving items!

Sunday, May 27, 2018

B.A.F.F.L.E.D. Fashion Fix

Dressing the Underrepresented--

In a society recently reinvigorated with divisiveness, many are using this challenging climate as an opportunity to emerge.  Adaptive fashion is gracing the runway these days, making it easier and more comfortable to fit in, in style.

Adaptive fashion slides right into the niche for the segment of our population needing assistance with dressing every day, and finding stylish clothes to fit into their worlds.  Many young people with disabilities find it difficult to wear clothes worn by those not having the same every day challenges.  More than 40 million people in the U.S. have a disability, with about 14 million experiencing challenges with daily living.  Of course pre-teens and teenagers often have the extra struggle of fitting in at school or extra-curricular activities--disability or not.

Clothing brands are meeting the challenge and taking fashion to the next level.  With both Target and Tommy Hilfiger launching lines with easy closures--magnets or velcro, one-hand zippers and more, families are now finding a bevy of options when dressing their young ones for everyday life.  These brands are not only offering stylish adaptive options, but options for fitting into the workplace as well.  It's high time for the industry to realize this market existed.  

MagnaReady is also doing its part with its line of magnet closure shirts.  Styles are varied, and dressing is made easy.  Even Zappos is in on the action with adaptive shoe options--trendy adaptive shoe options.

This news is quite refreshing with so much daunting news weighing downs the airwaves.  Check out some of these brands if you know someone needing an easier time dressing. Or, expand your own line. Adaptive fashion can be great for seniors, too!

Inclusion is everything.  

Sunday, May 13, 2018

B.A.F.F.L.E.D. Celebrates

Happy Mothers' Day!!

It's always a pleasure to reflect and share the things my Mommy taught me. There are so many, countless things she's taught and continues to teach me, but here are some of the ones that stick me time and time again.  Some, she taught me and I got right away, some took time, others...still working on.

What has your mom taught you that has changed or directed your life in a certain way?   Share yours with us!


1. Be nice.
This is a simple lesson, but it goes a long way.  Being nice to people not only gives them a good feeling about you, but also puts out good Karma to come back to you.  My mommy still reminds me today the importance of being nice, especially when it is easy not to.   I see traces of her whenever I feel the need to bake for friends and coworkers, have guests over, style for people, advise on legal matters, or whatever comes to mind to allow me to lend a hand to someone else. I carry this with me all the time.

2. Beauty is simple.
Mommy has made it clear to me, loads of make-up does not make you pretty, and there's a way to look your best without a mess!  Going back to being nice on the inside, it is easy to look nice on the outside, too.  Too much of anything is usually just that--too much and it will catch the wrong eyes most times.  As I put together my looks for each day, I definitely think..."what would Mommy say?"

As Tatyana Ali put it: "My mother is my beauty role model.  She's gorgeous, giving, and gracious - a true G!"

3. Be strong.
I haven't come across a strength like the strength my mother has, and am not sure I will.  Her lessons in being strong go far beyond helping my dad out in the yard against my will.  They extend to knowing things won't always go my way, and when they don't, I cannot give up.  I will encounter some challenges, and as cliche as it sounds I hear her telling me "this, too shall pass".  I may not want to hear it, but I always want to believe it...and in due time, I see it to be true.  I know my mother got her strength from my grandmother, and great-grandmother, so I work hard to be sure I can pass it on someday as well.  Because of my Mommy, I feel there is nothing I cannot do.  

4.  Be....patient!
Ugh!  I am still working on this one, and actually, so is Mommy.  She's been trying to teach me patience all my life, and I think I just may be starting to get it--a little.  I remember as a little girl hearing her tell me "beee..." and waiting for me to say "patient". I'm not sure I always understood the value of patience as a youngster, but I have gotten a much better understanding in my adult life.  I can't count the number of times I hear her in my head reminding me...and sometimes it is her actual voice.  I have found patience to be so critical, especially as I get older, and can say I have received and encountered some wonderful things from being patient.  I keep this lesson with me.  But, she and I both know, I'm not done learning it.

5. Always do your best.
I often look at my mom and think she has so many things on her plate...and wonder how she balances them all.  Then I realize I am, in my own way, doing the same thing.  I have learned over the years, she not only has a lot on her plate, but only enough for her to handle, and handle well.  It appears to be a lot to the onlooker, and I know it is to her as well.  But, the way she handles family, work, and social activities is always with ease and grace.  Mommy has taught me about not taking on too much, but being there to step up and step in if necessary.  Sure, you may have a lot going on, but giving each your very best is all that's acceptable.  I keep this lesson close.

I could go on and on about the lessons my mother has taught me, but the space here is limited.  I am endlessly thankful for such a loving and giving mother, and wouldn't trade her for the world.  Thank you, Mommy for everything.

Happy Mother's Day to all the amazing Mommys out there.

Sunday, May 6, 2018

B.A.F.F.L.E.D. For the Culture

Meek--Inheriting the Earth...

For anyone with a bit of a scriptural compass, you know the Beatitudes, and you'll recall "blessed are the meek, for they will inherit the earth."  Surely this has its own spiritual meaning, but over the last couple weeks, famed Philadelphia rapper Robert Rihmeek Williams, known as "Meek Mill" has been living that Beatitude and so much more.

As you may know, Meek was sentenced to 2-4 years in prison for violating his probation in November of 2017.  He'd originally be incarcerated on weapons charges, and battled with probation violations for the last 4 years.  Despite also struggling with a opioid addiction, Meek did what he knew best in trying to make a life for himself--traveling for work to do shows and appearances.  In conjunction with his probation woes, be was under the oversight of Judge Genece Brinkley, who often gave him personal and professional advice, both on and off the record.  She even urged him to leave his record label and sign with a friend of hers.  Yes, this is way more off the rails than we thought.  Pitchfork has all the details--including the shoutout she requested on a song.  

While the tea on the Judge's deep, and maybe curious, interest in Meek's case can take us into a whole series, the main point here is the obvious imbalance in probation standards and need for criminal justice reform.  In so many instances, men of color find themselves not only in a situation of perpetual probation, but over-criminalized in the first place.  These are circumstances where they should actually be referred to services, educational opportunities, and guidance onto the right track.  Sure, consistently making the wrong decision must have its consequences, but there is more than enough to be said for the deck being completely stacked against you from the start.

Since Meek's heavy-handed prison sentence was announced, he's received a bevy of support from the music industry, fans, and even sports powerhouses in Philadelphia.   Owners of the 76ers have been openly supportive of Meek, along with legend Julius "Dr. J" Erving--all calling out the injustice his line of sentencing has represented.   Since being released from prison last week, Meek has taken on criminal justice reform as his mission for change.  He's been outspoken about changes needed to level the playing field, and has more than enough credibility to lead on the topic.  It was a challenging, unfair and winding road, but it looks like Meek is using his experience and support to evoke progress.  

Now that's how the Meek inherit the earth.

Photo from FACT Magazine's Meek Released from Prison article

*Catch Dateline this evening at 7/6 CT to hear directly from Meek and those who've been working with him along the way. 

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