As we continue to celebrate Black History Month, we're excited to highlight Zakia Clayton, Business Intelligence Analyst at E&J Gallo Winery, and commemorate her accomplishments in the corporate construct.
During the month of February, Gallo has been spotlighting the careers of African-American employees and their many accomplishments, both with and aside from the brand. This has become a major initiative to promote Diversity & Inclusion in the Wine & Spirits industry, and will clearly reflect how Black employees, Black buying power, and their contributions provide major impacts to the beverage industry. This translates to broader access, advertising, and brand awareness.
Always innovating, Gallo has been using employee spotlights to organically build as many media impressions, engagements, and social media actions as possible. Even more while running this campaign. The benefits will be immeasurable afterward.
Here's a little more about Zakia, her wine story, and of course--Which Wine and Why?
Check out the other employees spotlighted on social media @gallocareers on Twitter, Instagram and Facebook, and E&J Gallo Winery on LinkedIn.
Be sure to use #gallocelebratesbhm #diversityinWine when you share!