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“Introduction to Trademarks” is an accessible and informative guide that outlines the essential role trademarks play in protecting and elevating brands—especially in fashion, beauty, and entertainment. Created by attorney Victoria R. Watkins for B.A.F.F.L.E.D., the deck highlights the benefits of trademarks such as enduring value, brand exclusivity, and consumer recognition. It also addresses common risks like abandonment, naked licensing, and failure to police unauthorized use. Using examples like Chanel and Louis Vuitton, the deck encourages early-stage entrepreneurs to treat trademarks as strategic, long-term brand assets rather than afterthoughts.
“Introduction to Trademarks” is an accessible and informative guide that outlines the essential role trademarks play in protecting and elevating brands—especially in fashion, beauty, and entertainment. Created by attorney Victoria R. Watkins for B.A.F.F.L.E.D., the deck highlights the benefits of trademarks such as enduring value, brand exclusivity, and consumer recognition. It also addresses common risks like abandonment, naked licensing, and failure to police unauthorized use. Using examples like Chanel and Louis Vuitton, the deck encourages early-stage entrepreneurs to treat trademarks as strategic, long-term brand assets rather than afterthoughts.